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NCIA Cultivation Committee with Stormy Simon. The NCIA Cultivation Committee has a mission to promote the voice of growers and to develop, promote, and distribute best growing principles and practices. Stormy Simon joined Overstock.com in the heady days of 2001 when the Internet was new to most consumers and the company had fewer than 100 employees. She went from temp to PR chief to branding VP \u2013 you may remember her appearance in those \u201cIt\u2019s all about the O\u201d commercials \u2013 and ultimately rose to become president in 2014.