The Rider Experience Fit-First Working Mythology
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This episode\\u2019s guest is Joe Coppola, Owner of Velo Concepts Bicycle Lab and Studio located in Culpeper, Virginia. Started in 2014, the bespoke bicycle retailer strives to be different from all others. Rather than take a one-size-fits-most approach, Velo Concepts' focus is on helping the rider select a bicycle that fits the unique needs, size, riding style and aspirations of the cyclist. The store features a state-of-the-art fitting lab, which, coupled with over 30 years\\u2019 experience performing fits, ensures that every rider gets professional-level fits using the latest technologies. They even have an in-house cycling sport orthotics lab. Joe is fanatical about the details and eager to take everyone's cycling journey next level - listen in for some sure takeaways for all retailers.\\xa0
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