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In this episode of Bicycle Retail Radio, Chad Pickard, NBDA board member and owner of Spoke N Sport in Sioux Falls, SD, speaks with Tobie DePauw, Affiliate Wrangler at People for Bikes and owner of Mordecai Book Building and Stewardship Retail. Tobie talks about the value that brick and mortar retail stores have and how powerful the human connection is in creating a community around your store. He also discusses how to make sure that your customer's experience in and out of your store is fantastic so that they fall in love with cycling and become a lifetime customer.