Selling Socks
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It's DeFeet Socks! Most everyone has owned a pair at one point! You likely have some in your sock drawer now!! Heck, I remember my favorite pair of DeFeet socks from the 90's! They had a logo on that short 3" ankle that looked like Burger King but read "Big Ring King." I wore them constantly! Just to think back when those 3" cuff heights were the norm!
Guess what?!This episode\\u2019s guest is Shane Cooper, Founder, President, and Chief Sockologist at DeFeet International. Founded in 1992 DeFeet has become the world's leading cycling sock.
Known for quality, innovation, and style they are always in the hunt for success. This conversation is insightful, we give the listener more into the history of Defeet, what's worked & what hasn't, what trends are here to stay, and what trends have come and gone....like those 3" ankle socks!?.....Tune-in as Shane shares retailer tips for sock sale success.