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What do Lycra and leather have in common? An enthusiastic, loyal customer base\\u2026 composed primarily of white, male riders...\\xa0

Pat Hus, former director of Interbike, interviews bicycle and Harley-Davidson retailer George Gatto about what bicycle retailers and manufacturers can learn from Harley-Davidson. You\\u2019ll hear how Harley supports retailers through education and incentive programs that encourage good business decisions among their dealers. Gatto also shares how this brand that once attracted a primarily white, male customer base has created an inclusive marketing and engagement strategy to attract and serve diverse new riders.\\xa0