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This episode\\u2019s guest is KC Speich, managing partner at Trek Bicycles of Highland Park, an independently owned and operated shop in a northern suburb of Chicago. KC has been in thr cycling industry since the age of 14 and has experience on both the LBS and manufacturer sides of the business.

The guest host for this episode is Sheri Rosenbaum, columnist for RoadBikeRider and blogger at Sunflowers and Pedals. Sheri chats with KC about what makes TrekHP successful and a repeat winner of the Gold and Silver Bicycle Retailer Excellence Award. KC attributes success to a great staff and the philosophy of community, embracing it internally externally, and online. The two also chat about the acquisition of a second location, the challenges, and the rewards. You won\\u2019t want to miss this podcast as it contains some key takeaways to use in your shop.