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This episode\\u2019s guest is Matt Lyon. Matt is the President and CEO of HydraPak. He\\u2019s worked in the outdoor industry for decades and serves as the Board Chair of the California Outdoor Recreation Partnership. In 2018, Polar Bottle, a US-made Colorado based company, joined HydraPak, forming a partnership between two industry leaders and creating new ways to live out the Polar Bottle message. Focused on the bike market and growth and being a cyclist himself, Matt has refined the Polar Bottle line, expanded the US facility, and focused on custom bottles, quick turnaround, and retailer flexibility. In this conversation we will dive into the history of the two companies, the US expansion, Polar Bottle brand, state of the industry, and future plans.\\xa0