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This episode\\u2019s guest is Scott Buelter, CEO and President of Ascent 360. A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers\\u2019 best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. This is a timely conversation as we as an industry look for insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local retailer.