This episode\u2019s guest is Brian Hawkins, owner of Colorado-based Fixture Lab - a leader in proven fixture, design, and merchandising solutions for bicycle retailers. Brian\u2019s path in the bicycle industry started from building bikes Wheatridge Cycles when he was 14 to handling advertising, marketing, research, event planning, and program development for multiple global brands including Giant, Liv, SRAM, Tern, Alchemy, Cat Eye, Project Bike Tech, Skratch Labs, and more\u2026.and of course to date, working with about 200 retailers in the bike, fly fishing, and running worlds.\xa0
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