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This episode\\u2019s guest is Derrick Boatwright, Director of Marketing and Commercial Innovation at HLC. With a background starting in bike retail and over 20 years of experience at HLC serving in many different roles from sales to purchasing and marketing to ecommerce, Derrick and the crew at HLC are hyper-focused on making bike retail easier.\\xa0 Through the use of technology, HLC is making it easier for retailers to save time, increase their profits, and remain relevant in a changing marketplace. We chat about the philosophies that drive HLC\\u2019s business, the aftermath (or lack thereof!) of the pandemic, and how data plays a role in optimizing the specialty retailer and distributor relationship.