BROADCASTS.com

b'
\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t
\\n\\t\\t\\t\\t\\t\\t
\\n\\t\\t\\t\\t\\t
\\n\\t\\t\\t
\\n\\t\\t\\t\\t\\t\\t\\t\\t
\\n\\t\\t\\t\\t
\\n\\t\\t\\t\\t\\t\\t\\tHere\\u2019s to the future!\\xa0Instead of goodbye, that\\u2019s what my friend used to say.\\xa0HIs name was Arnold Penney.\\xa0He died at 92. Literally, my oldest friend.\\xa0And for some reason, he had erased the word \\u201cgoodbye\\u201d from his vocabulary.\\xa0Perhaps it was because he had had so many hard goodbyes in the past.\\xa0Especially his brothers in arms he lost in WWII.\\xa0All I know for sure is that was our traditional send-off: Here\\u2019s to the future.\\xa0It suited Arnie, the youngest senior citizen you ever met.\\xa0Full of life. And a fan of good Scotch til the end.\\xa0Since his passing, I\\u2019ve tried to keep that forward-looking outlook.\\xa0That sense that the best is yet to come.\\xa0And that\\u2019s the spirit I hope fills you as we celebrate the first anniversary of our podcast.\\xa0Welcome to Episode 52 of Navigating the Fustercluck\\u2014a podcast full of snackable insights to help you navigate the 7-times-down, eight-times-up world of creativity & management.\\xa0My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where our anniversary has placed us in a rather celebratory mood.\\xa0Thanks again for helping our launch year be such a success. Not only were we an iTunes New & Noteworthy selection, you gave us over 100 5-star reviews. And we appreciate it. If you\\u2019ve found the snackable and stackable ideas on Navigating the Fustercluck to be helpful, please share them.\\xa0Looking back over our first year, here are some of the things about working in the world of creativity that makes me look forward to the future ahead:\\xa0The Stories\\xa0Every time I sit around with my oldest buddies, they want to hear advertising stories. And they\\u2019re rarely let down. These guys are in fields like pharmaceutical sales, banking and such. Face it, we may not make as much money as some industries, and we may have more headaches than others\\u2026 But we have our stories. Here\\u2019s one I\\u2019ve been asked to retell multiple times\\u2026\\xa0It\\u2019s The Star Trek Story featuring old school writer, Larry Simon.\\xa0I didn\\u2019t work with Larry long, but he was brilliant. Great writer. Great presenter. Smart, smart guy who used to be featured some on NPR.\\xa0I\\u2019m not going to share the client, but the relationship had gone sideways.Seriously sideways. And while the agency may not have been perfect, but the client was abusive and confused. Toggling between insults and wholesale strategic changes meeting to meeting and sometimes multiple changes within meetings.\\xa0\\xa0Things were coming to a head for awhile when we walked into their offices for what felt like a make-or-break meeting. And people were a bit uptight.\\xa0Now Larry, he was always uptight. A bundle of energy. Nervous energy that sometimes worked for him, sometimes against him. But he had the big idea and like I said, he was a dynamite presenter. You just didn\\u2019t know if he was going to\\xa0 explode.\\xa0From the moment we walked into the conference room, things didn\\u2019t feel right. We should have pulled a fire alarm and booked. But then we wouldn\\u2019t have this story.\\xa0From the first slide, the meeting started off wobbly and from that point on it just kept sliding down and down and down, but we gamefully gutted it out. When it came to his turn, Larry was brilliant. Smart, clear and engaging. To me at least. The client? Not so much.\\xa0And when you\\u2019re an entertaining guy like Larry, a dead room is a living hell.\\xa0No matter what Larry said, he couldn\\u2019t break their poker faces.\\xa0Finally, standing dead center in the room, Larry just shut down and stopped cold.\\xa0He just stood there silently. For a split second, I thought he might be having a stroke. But after a pregnant pause, he pulled his wallet out of his back pocket.\\xa0Flipped it open like a Star Trek communicator and in his best Captain Kirk voice said, Scotty, beam me up. There\\u2019s no sign of intelligent life down here.\\xa0Larry then snapped his wallet back together, stuck it in his pocket and without saying a word, turned and walked out of the room never to be se...'