41. Greatest Hits Volume 2

Published: Jan. 2, 2020, 7:45 p.m.

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\\n\\t\\t\\t\\t\\t\\t\\tWelcome to Episode 41 of Navigating the Fustercluck\\u2014a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity & marketing.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we\\u2019re at the point of the year where we can look back at the things that resonated most with you.Thanks again for helping our launch year be such a success. Not only were we an iTunes New & Noteworthy selection, you gave us over 100 5-star reviews. And we appreciate it. If you\\u2019ve found Navigating the Fustercluck to be helpful, please share it.OK, let\\u2019s get back to more of the snackable ideas that seemed to strike a chord with you the most.You Can\\u2019t Prove IntentOh, I forgot to CC you? Sorry.(Sorry you found out. Is more like it.)I thought you would appreciate me lightening your load. (Granted, he stuck you with all the crap accounts.)You hate your new space? That\\u2019s quite a popular area.(Of course, the desk right outside the bathroom door always sees high foot traffic.)No, you can\\u2019t prove intent. That\\u2019s why passive aggressiveness is the HR friendly form of abuse. But don\\u2019t engage in it. Politely call it out. And expect the other person to deny it. At least they\\u2019ll be put on notice and will eventually curb their behavior.Welcome the Hard ConversationsPaolo Coelho said,\\xa0The fear of suffering is worse than the suffering itself. Isn\\u2019t that the truth when it comes to \\u201cshowdown\\u201d talks? The ones you dread? That come with tension and anxiety. But you just can\\u2019t put off any longer. So, prepare yourself the best you can, and rip that Band-aid off. The good thing is that once it\\u2019s over, you can get a little relief. And you may just be able to hit the reset button. Clear the air. Come to a better understanding. But you won\\u2019t find out or move forward if you keep procrastinating.Get Out of IntrosAgency introductions suck the life out of the room. They\\u2019re a waste of time. Speed bumps that break your momentum. Instead, hand out a roster card with names, faces and pertinent information beforehand. Now if a client insists on introducing themselves and demands the same of you, try introducing one another instead. It\\u2019s a lot less embarrassing, and you can pimp your teammates far more than they can comfortably pump up themselves. Plus, it shows chemistry. Face it, you need every little edge, and mundane things like introductions are crying for creative help from people like you.Two Guys at a BarWhether you\\u2019re speaking with one person or a stadium full of people– minus the profanity– keep things as simple as two guys talking at a bar. And if you\\u2019re presenting creative, leave the stage directions to Steven Spielberg. When you\\u2019re bellying up, and someone asks how your weekend went, you don\\u2019t answer, We open on a wide shot of the state fair. Cut to a close up of our hero stuffing his face with a deep-fried corn dog. Just tell the story. If your concept relies that much on explaining technical features, you don\\u2019t have an idea.Stop Reading the Teleprompter in Your HeadMemorization is not presentation. That\\u2019s why it\\u2019s painful to watch someone literally looking up to their forehead trying to read word-for-word their carefully prepared text. And then when they miss a word or thought, they turn the page back instead of coming to it later. Stay present, not perfect. There will be parts of your talk that you want to memorize exactly, but mostly you should create a series of a few poles that guide you to where you\\u2019re going. In between, stay flexible and rely on the anecdotes and facts you know like the back of your hand.If You Can\\u2019t Explain it to a Six-Year-Old, You Don\\u2019t Understand it Well Enough.\\xa0— Albert EinsteinDon\\u2019t try to bamboozle people with big words and blathering. It\\u2019s the quickest way to get found out. Stay clear of jargon. And embrace peoplespeak.'