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\\n\\t\\t\\t\\t\\t\\t\\tWelcome to Episode 28 of Navigating the Fustercluck\\u2014a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity and marketing.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, to talk about 10 Great Myths of Creativity. I was going to say 10 Great Lies of creativity, but it\\u2019s hard to prove intent, and it\\u2019s a sunny day outside, so, I\\u2019ll lighten up a bit.1) Innovation = CreativityThese two words aren\\u2019t synonyms. And they certainly aren\\u2019t antonyms. They\\u2019re complementary. Their relationship can best be described as this\\u2026Innovation is the implementation of creative ideas. Google didn\\u2019t create algorithms, but they innovatively applied them in a beautifully functional way.2) You\\u2019re Either Born Creative or NotSome people are born more predisposed to be creative, but constantly exercising your creative muscles will make you more creative. And whether you\\u2019re a designer or a salesperson, you can stretch your creativity. Are you committed to living a creative lifestyle? If so, creativity will seep into all you do.3) The More Important the Project, the More Teams You NeedWhen a major assignment like a new business pitch comes in, the usual approach is all-hands-on-deck. Everyone runs around like chickens with their heads cut off, and still the work doesn\\u2019t crash together until the last possible moment.Why is that?First off, when everyone is working on it, no one is really accountable. People give up because they figure \\u201csomeone will crack the code\\u201d.Secondly, when a project gets dumped on top of your regular load, you don\\u2019t have a lot of time to focus on either. And because your regular work is going to be there regardless, you\\u2019ll pay more attention to that then something that at best is a \\u201cmaybe\\u201d. Makes sense.The best way to win is to choose 2-3 teams and put it all on their backs. Free their time. Give them the support they need. And let them bring it home.It\\u2019s a lot of pressure, so you better pick the right people. Trust them and watch them rise to the occasion.Keep in mind that less is more and the bigger the assignment the more focus beats fragmentation.\\xa04) Everyone in the Room Has to Have a Speaking RoleYes, clients often say they hate having anyone in the room that either won\\u2019t be working on their account or won\\u2019t have a prominent role in the room that day. I get the spirit of that request. Just don\\u2019t follow it out the window.It\\u2019s your meeting, too! And how will people pick up experience if they\\u2019re never allowed to observe how it\\u2019s done?Don\\u2019t bring a caravan of people, but at least one slot should go to someone who has worked on the assignment and will learn not only the ins and outs of being on the big stage but will come to understand more about the client and the client\\u2019s business as well.That doesn\\u2019t mean that they should just sit there. Observers can help the AV people. Serve as runners. Whatever it takes. Just as long as you take them. Gotta invest in our people, even if that means picking up their airfare and hotel room.5) Those Who Created the Work Should Present the WorkWould you rather present the work or sell the work? That\\u2019s what I ask when inexperienced or bad presenters feel adamant that they deserve to present their work.Number 1, they don\\u2019t own the work. It belongs to the team. To the agency. Still, I appreciate the pride that goes into the creation of work. Also, the desire to show what you\\u2019ve got and move up the ladder. In fact, I like that attitude. But I love when creatives understand when they\\u2019re not quite ready. Perhaps there\\u2019s a secondary role they can take.That said, nothing should get in the way of making the sale. And selling in your work is way more important than if you\\u2019re the one who presented it. Agreed?Creativity is a team sport, maximize the collective strength of your entire team. You may need every ounce of strength your team has got.'