21. Mentorship Pt. III: Tom Hansen Interview

Published: Aug. 13, 2019, 1:46 p.m.

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\\n\\t\\t\\t\\t\\t\\t\\tWelcome to Episode 21 of Navigating the Fustercluck\\u2014a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.\\xa0\\xa0My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we\\u2019re here for our last thoughts on mentorship\\u2026\\xa0Today, you\\u2019re getting a break. A well-deserved break from my voice. Because this episode features our very first interview here on Navigating the Fustercluck.\\xa0My guest? My most influential mentor, Tom Hansen.\\xa0\\xa0I met Tom over 20 years ago when I was a junior copywriter in Chicago. Along with his art direction partner, the Mighty Tim Murphy, better known as \\u201cMurph\\u201d, Tom immediately impressed me as someone different. His mind was flexible and fast. Lightning fast. He also could talk business with any client. In fact, eventually, Tom would become the CEO not only of his own agency, but of a major corporation. His writing was crisp. And no one to this day has impressed me more as a presenter than Tom Hansen.\\xa0So, when he slipped into my office with Murph and closed the door, I was all ears.\\xa0We\\u2019re starting our own place, and we want you to come with us. But we\\u2019ve got to know now.\\xa0Without pausing, my answer was Yes.\\xa0Great, we\\u2019ll give you the details later. Hans and Murph closed the door. Five seconds later, Tom opened my door again, and said, By the way, we\\u2019re doing it in Dallas.\\xa0Dallas?! Good thing Tom took off so fast or he would have seen my jaw drop to my chest. It was 4:30pm. My jaw didn\\u2019t close until 4:30am, as I laid in my bed trying to figure out how to tell Tom & Murph that I was not leaving Chicago for Dallas. I grew up with Chicago as my dream city. I had never been to or planned on going to Dallas. But after staying up half the night, I decided I trusted those guys. Plus, I had never lived outside the Midwest, and it might be nice to try somewhere else.\\xa0As a mentor, Tom was amazing at motivating people. Why? We all knew that he cared about us.\\xa0When he told me how much he was going to pay me, I admitted to him that he was giving me 50% more than what I had ever made before. I also admitted that I wasn\\u2019t sure that I was worth it.\\xa0You\\u2019re not, he said. But you will be. And you\\u2019ll get there a lot faster if you\\u2019re not worried about covering your rent and where your next meal is coming from.\\xa0Man, that gave me confidence. And be damn sure that it cemented my commitment. And when he heard that my creative partner, Bernard Park weren\\u2019t sure that we could afford airfare back home for Christmas, we found roundtrip tickets on our desks the very next day.\\xa0Kind acts weren\\u2019t all that Tom gave us. He taught us about really thinking strategically. Editing. He\\u2019d sit down and work with you. And it all paid off. Our little company took off.\\xa0It\\u2019s been awhile since we last worked together, but I continue to learn from Tom in so many ways. That\\u2019s why I\\u2019m excited to introduce you to my greatest mentor, Tom Hansen:\\xa0Thanks, and welcome to Navigating the Fustercluck, Hans!\\xa0You\\u2019ve been a great mentor to me and many, many others. Who was your best mentor, and what was the most important thing you learned from him or her?You\\u2019ve been around advertising a long, long time. What needs to change and what should never change?You\\u2019ve been both a creative and a client? What do both need to understand to make the work better?Tom, you\\u2019re the best presenter I\\u2019ve ever seen. A lot of people struggle with presenting. What\\u2019s the first thing you\\u2019d share with them?When you think of the best creatives you\\u2019ve worked with, what traits/habits have you seen in them?How do see creatives taking full advantage of data?So, as you look back on when you first entered the world of creativity, what do you wish you knew then that you know now?\\xa0Let\\u2019s Take a Short Breather\\u2026 (EXHALE.)\\xa0\\u2026We\\u2019re here at Deaf Mule Studios to remind everyone that this is Navigating the Fustercluck.'