Improving your reputation- Fiona Birch
Welcome to Episode #57 \u2013Improving your reputation- Fiona Birch
Who is Fiona?
Fiona spent 9 years as a trainer / exercise physiologist. Mostly in men\u2019s sports (rugby union, rugby league and aussie rules). In fact, she was one of the only female athletic trainers in Australia in men\u2019s sports at the time.
She was the Sports Medical Director at Griffith University for the 1994 World University Games and Assistant Medical Director for the 1994 ITU World Cup Triatlon. She was a competitive athlete from age 6 to 18, then a professional lifeguard, and has spent the last 9 years competing in triathlons.
So nothing shocks her. She\u2019s seen and heard it all. She understands it from the athlete\u2019s perspective, the team\u2019s perspective and the association\u2019s perspective. And just as important \u2013 the fan\u2019s perspective.
This show you\u2019ll learn:
- How to build your brand withstanding a crisis
- Crisis management
- Reputation
- How to use data, analysis and content strategy
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