WS More or Less: The World's Most Profitable Product

Published: May 20, 2016, 8 p.m.

Recently one of our listeners contacted us to say he heard a BBC correspondent describe the iPhone as the most profitable product in history. It was just an off-the-cuff comment but it got us thinking - could it be true? We compare and contrast a range of products suggested by More or Less listeners to work out if the iPhone truly is the most profitable.

Producer: Laura Gray