Does it take 10,000 litres of water to make a pair of jeans?

Published: July 9, 2022, 5 a.m.

Various claims have been made about how much water is used in the production of a pair of jeans, that cornerstone of casual clothing. With growing worries over the environmental impact of denim production, More or Less decided to investigate - with the help of journalist and researcher Elizabeth L. Cline who has written extensively on sustainability and the fashion industry.