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David Kirschner Founder and Chief Rapscallion at SnotRocket LLC is interviewed in this episode.  SnotRocket is an irreverent active-lifestyle brand. David is an experienced change management professional with 20 years of experience in partnerships, analytics, attribution and consulting. David has led high-performing teams at Google, Adobe, and Expedia focused on using analytics, testing, and prediction to empower marketers and realize exponentially greater ROI and ROAS

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