George Y\xfadice\u2018s The Expediency of Culture (2003) repositioned culture in connection with governmentality and biopower. The full force of social media, Internet platforms and megadata was not yet evident at the time. The argument that culture empties out as it becomes ever more pivotal in the creative economy has, Y\xfadice thinks, been borne out. Culture understood as the \u201cterrain of struggle for interpretive power\u201d needs to take into consideration its relocation and reconfiguration in the new media and technologies. In that relocation key concepts of Cultural Studies need to be updated. This talk seeks to maps the requisite changes.\n\nGeorge Y\xfadice is Professor of Latin American Studies at the University of Miami.\n\nThis event was co-sponsored with MIT Global Studies and Languages.