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My guest today is Robert Cialdini,\xa0an American psychologist and academic.\xa0He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three "undercover"\xa0years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.\xa0

The topics are his books Influence: The Psychology of Persuasion\xa0and Pre-Suasion: A Revolutionary Way to Influence and Persuade.

In this episode of Trend Following Radio we discuss:

• Establishing trust before asking for anything
• Rational self interest
• Anchoring a persons perception
• Asking for advice rather than an opinion
• Warren Buffett\u2019s shareholder letter
• Environmental responsibility

Jump in!

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I\u2019m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I\u2019m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I\u2019d like to give you a great piece of advice you can use in your life and trading journey\u2026 cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can\u2019t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

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Hope you enjoy my never-ending podcast conversation!