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My guests today are Joey Reiman and John Brenkus.

Reiman, who runs Brighthouse, has been called the \\u201cfather of ideation\\u201d. He\\u2019s emerged as the subject matter expert in the area of purpose inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, The Coca-Cola Company, McDonald\\u2019s, KPMG, and many other Fortune 500 companies across the globe. As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow\\u2019s executives his revolutionary theories and applications for purpose-inspired profit.\\xa0

Brenkus is the host of the ESPN show, Sport Science. Sport Science is an ongoing television series that explores the science and engineering underlying athletic endeavors.\\xa0

The topics are marketing and sports science.

In this episode of Trend Following Radio we discuss:

• Covel and Reiman discuss Reiman\\u2019s background and mission in life; looking for meaning; figuring out your \\u201cwhy\\u201d; the process of teaching, and the areas where certain people may get tripped up; looking back to your beginnings; the destructiveness of outside voices; calmness and contemplation; solitude vs. aloneness; \\u201cmoney doesn\\u2019t create ideas\\u2013ideas create money\\u201d; why daydreaming isn\\u2019t necessarily a bad thing; creativity and environments; changing the world through changing your routine; routine and creativity; thinking with your heart as much as your mind; Apple vs. Google; raw talent, creativity, and environment; lucky people and \\u201cyes\\u201d people; the power of \\u201cslow\\u201d; and the importance of storytelling.
• Anything about statistics and science has the potential to inspire Covel and with John Brenkus, he goes straight into it; Also discussed: what triggered the science and sports connection in Brenkus\\u2019 brain; science and martial arts; measuring human performance; why success doesn\\u2019t follow a straight line; Brenkus\\u2019 college experiences and how they are relevant to his work today; the idea of physical limits being reached; why Brenkus became a crash test dummy; the advantage of applying science to any aspect of life; and the Iron Man competition.

Jump in!

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I\\u2019m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I\\u2019m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I\\u2019d like to give you a great piece of advice you can use in your life and trading journey\\u2026 cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can\\u2019t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

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Hope you enjoy my never-ending podcast conversation!