Matt Wise is the CEO of Q Interactive, and a really nice guy. But you're here for interviews, and so Q Interactive's interview is a good one -- they actually started out as a coupons company (Cool Savings) and in the last few years completely reworked their direction to be a lead generation company. I think it's yet another clear indicator that lead generation is one of the most powerful business models on the internet -- many companies have reworked their business model in this same direction. We talk about the different methods of driving leads, what signifies "permission" and some sophisticated techniques to improve lead quality.