This interview, which is a great one, is with Joe Sugarman, the man behind BluBlocker sunglasses, one of the top infomercials during the 1980's. TV media is bought just the same as Internet media, so this is extremely relevant to today. Hear how BluBlockers got started. Find out how Joe regularly made 300,000 sales/month and 250,000 sales in one day! Get some advice on moving a successful Internet offer to TV.