Jeff Walker is going to tell us about the Product Launch Formula that is used to launch and re-launch products online. Jeff's a guy that can consistently get $1000 ECPM from his lists and now he'll tell you how he does it. :-) I'm quite familiar with Jeff's Product Launch Formula. I know it works. I've seen it work. It's about time we ran this interview with Jeff because this is good stuff. Apple and other companies use similar methods when they launch new products (another MeetInnovators list member guided Apple through this process using Jeff's methods).