HotOrNot.com has inspired thousands of startups. They bootstrapped entirely, built everything themselves, and had a nice sale when they were tired of running the business. While I knew they did well, I didn't know the specifics until this interview - they were making around $7M/year (mostly profits) between the two partners, and then sold for over $20M. And, all that time James and his partner were working 10 hours per week! Read on to find out how they did it, including the critical role PR played in the success of their business. I've seen quite a few other interviews with James, but nothing like this. Its one of the more inspiring interviews I've done.