Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising
This week, we talk to Mark Alker, Publisher of Singletrackworld.com; Europe's biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well as divulging the secrets of specialist media success, Mark discusses community, coffee, and his love-hate relationship with programmatic. In the news round-up, Esther and Peter battle good old British colds to talk about digital strategy success for The Independent, and Bloomberg News returning to 'normal' coverage following Mike Bloomberg dropping out of the Democratic race. The news in brief is coronavirus-themed (with sound effects), from how platforms are tackling misinformation to newspapers you can wipe your butt with.