Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters

Published: June 13, 2022, 6 a.m.

b'This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he\\u2019s been part of the team that\\u2019s proved the viability of newsletters as a source of both advertising and audience revenue\\xa0 - and which was ahead of the curve when it comes to the importance of newsletters to a publishers\\u2019 wider strategy. We hear about what\\u2019s changed in the newsletter ecosystem this time, what the rise of the individual journalist-led newsletter means for creators, and what new verticals he wants to launch newsletters in.\\nIn the news roundup the team discuss the Mail\'s latest (poorly-researched) salvo in its war against Google, and ask what the ramifications are for the wider public. In the NIBs we talk about the sad closure of a beloved newsletter, ask whether podcasts are a replacement for magazines, and talk about the future of events for publishers. Peter calls Brian Morrissey "a very handsome man".'