Media Voices: The Pool's Sam Baker on measuring digital success and launching paid-for newsletters
On this week's episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women's site 'The Pool'. She talks about what digital success looks like, content partnerships and why she's launching a paid-for email newsletter. Chris is away this week, so in the news round-up Esther and Peter chat between themselves about Chrome's built-in ad-blocker, print redundancy risks from a digital shift at Trinity Mirror regionals, the good, the bad and the ugly of the latest ABC figures, foreign subscribers for US publications and a couple of interesting platform plays at the Guardian.