Media Voices: The Financial Times' Alyssa Zeisler on using engagement metrics to launch new products
In this week's episode, the Financial Times' audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments. In the news round-up the gang attempts the first-ever Media Voices Blitzcast, rounding up as many news items as they can in two minutes each. Among other things, they examine changes to Wired and the FT's paywall strategies, disappointing news for BuzzFeed and the Daily Mail, and a discussion on diversity in the media. The team burns 30 seconds with a discussion of Peter's pelvic floor muscles. We're reading: • How to survive the media apocalypse, via The Atlantic: https://www.theatlantic.com/business/archive/2017/11/media-apocalypse/546935/ • The scary tale of the Washington Post's counter-sting investigation, via WaPo: https://www.washingtonpost.com/investigations/a-woman-approached-the-post-with-dramatic--and-false--tale-about-roy-moore-sje-appears-to-be-part-of-undercover-sting-operation/2017/11/27/0c2e335a-cfb6-11e7-9d3a-bcbe2af58c3a_story.html?utm_term=.b6263a87440d • Killing TIME: Requiem for an Empire, via Josh Quittner: https://medium.com/@twittner/killing-time-1362ca01e9f3