Media Voices: Magnetic CEO Sue Todd on the true value of magazine media to advertisers
This week, magazine marketing agency Magnetic's CEO Sue Todd speaks to us about their newly-launched 'Pay Attention' campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued. In the news roundup, a chipper team discuss the Cairncross Review report, analyse the idea of a 50% publisher revenue share from Apple's news service, and take a look at whether GQ Hype is indicative of an industry that doesn't know whether it wants to be paid for or free. Katy and Orlando might be engaged; Peter can't even deal.