Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe
The winner of the 2020 Publisher Podcast Awards Lifestyle category was the Olive Magazine Podcast from Immediate Media. Deputy Editor and podcast host Janine Ratcliffe says your podcast doesn’t need to be super slick, but it does need to be a pleasant listening experience, care about commercial content every bit as much as you care about your regular episodes and the best publisher podcasts develop a life of their own.