Integrating AI into newsrooms: experiment, report, measure
b'In the second episode of this two-part series from Mx3 AI, a new pop-up conference we collaborated on with Media Makers Meet, we look at why, how and when publishers are integrating AI into their newsrooms.\\nAI is not a pie-in-the-sky dream for media companies: it hasn\\u2019t been for years. For close to a decade questions about whether AI will replace or empower journalists have been raised at conferences and in newsrooms.\\nOver the past few years the conversation has changed. It is now no longer a question of \\u2018if\\u2019 AI will be integrated throughout the newsroom, but \\u2018when\\u2019.\\nIn December, Media Voices collaborated with Media Makers Meet on their Mx3 AI conference in London. The speakers \\u2013 drawn from across the media industry from recruitment to newsroom \\u2013 confirmed that AI is already suffusing the industry. But where they offered invaluable insight was around ensuring it is used effectively and with consideration for the business goals and employees of publishers.\\nAs the official report from the event notes: \\u201cA key theme throughout\\u2026 was the need for publishers to act immediately and start experimenting with AI, albeit with clear business goals at front of mind.\\u201d\\nThis episode is the second of a two-part series from Mx3 AI. The first, looking at opportunities, regulation and risks around AI, can be found below this episode in the feed. There is also a corresponding report from the event, written by Media Makers Meet,\\xa0available to download here.\\nMedia Voices and Media Makers Meet would like to thank FT Strategies, InsurAds, Labrador CMS, Miso, Sub(x) and Zuora for sponsoring the conference.'