Director of the Reuters Institute Rasmus Kleis Nielsen on why we get news subscriptions wrong
This week Rasmus Kleis Nielsen, Director at the Reuters Institute for the Study of Journalism at the University of Oxford, tells us where newspapers are going wrong in their subscription marketing. We also discuss why there’s no easy solution to the need for internal change in newsrooms, why Nordic countries outperform when it comes to the membership mentality, and why we should look to Coca-Cola for advice. In the news roundup we take a tour through all the subscription-focused news of the past week, ask whether we should join Clubhouse, and examine the rise of bookazines. Chris and Peter sing kids' TV themes.