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b'For our latest season of the Media Voices Podcast, kindly sponsored by\\xa0Poool, we\\u2019re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to local news, platforms, emerging technology and more. Our second episode explores how the advertising market has had its post-pandemic recovery dented by economic uncertainty, and how publishers, platforms and brands are adapting.\\nThe advertising market has been on a rollercoaster ride over the past 12 months. Initial hopes of a more stable year to continue rebuilding from the pandemic were dashed as Russia began its invasion of Ukraine, exacerbating global economic pressures. Digital advertising growth this year has slowed \\u2013 unsurprising given its unsustainable growth during Covid \\u2013 but has still been growing at a much faster pace than other platforms across most segments. It is expected\\xa0to account for\\xa067% of global ad spend by the end of 2022.\\nThe outlook is mixed. The cost of living crisis is likely to force households to drastically cut back on spending. However, the World Cup is forecast to keep growth at 8.4% this year, and although the 6.4% global\\xa0forecast\\xa0for 2023 is lower, it is still nonetheless positive.\\nTo discuss this year\\u2019s advertising trends and what they mean for publishers going into 2023, we\\u2019re joined by\\xa0Lara O\\u2019Reilly, senior correspondent at Insider (formerly known as Business Insider). Lara has covered the media and advertising industries at publications including the Wall Street Journal, Digiday, and Marketing Week for more than a decade.\\nThis topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th.\\xa0Find out more and pre-register here\\xa0to receive the report.\\nThis season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your \\u2018how\\u2019 of launching & developing a reader revenue strategy.'