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Whether you\u2019re selling media direct or within an agency environment, you\u2019re \u201ccompeting\u201d in a broader marketplace.

In most media markets around the world, regardless of their size, there is a finite amount of revenue opportunity which all publishers and media sales professionals are vying for.

Your ability to conduct a thorough competitive analysis of your market, identify the deficiencies and strengths in your own proposition and then formulate a cogent plan to exploit your competitive advantage; is absolutely critical to success in today\u2019s marketplace

Sarah Williams joins to unpack this topic, based in New York Sarah is Sales Trainer for Spotify across the Americas.

Follow Sarah on LinkedIn.

Learn about Blue Ocean Strategy at blueoceanstrategy.com

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore