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The best media sales professionals understand that their primary objective isn\u2019t to sell advertising, it\u2019s to create engaging advertising campaigns that speak to an audience and deliver a return for their advertisers.  The ability to balance the needs of an advertiser and an audience in equal measure is critical to this. Our guest is Andy Procopis, national head of campaign design and delivery for ARN.  Andy is a former colleague of mine, one of my favourite people to collaborate with and an expert in connecting the commercial and content sides of a media business. 

Connect with Andy on Linkedin 

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore