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Kylie Merritt, Founder and MD of ausbiz\xa0joins.

Whether you\u2019re selling trade media, business media, alternative media or a new emerging platform \u2026.. niche audiences are a surprisingly challenging proposition to commercialise.

Fortunately, if you can get it right, it can be very lucrative and very effective.

Connect with Kylie on LinkedIn.\n

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on\xa0\u2060\u2060\u2060\u2060\u2060\u2060LinkedIn\u2060\u2060\u2060\u2060\u2060\u2060.

Edited, Hosted and Produced by\xa0\u2060\u2060\u2060\u2060\u2060\u2060Joanne Helder\u2060\u2060\u2060\u2060\u2060\u2060

Music by Donyea Goodman at\xa0\u2060\u2060\u2060\u2060\u2060\u2060donyeamusic.biz/onlinestore