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Adam Hickey returns for this very special episode. We do a live workshop and shake-down a media brief.

Jump to a specific topic by using chapters (on some apps) or with the times below:

5:25 Campaign

7:35 Proof point

11:50 Objectives

17:13 Background

33:21 Challenge

43:07 Audience

52:21 Strategy

58:08 Tagline

1:00:10 Brand feel

1:08:15 Product overview

1:19:44 Budget and timings

1:27:04 Love to see

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For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore