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Relationship management is something of a catch-all expression and can mean many things to many people.  In the context of media sales we often think of relationships as simply having a great rapport.  Relationship management extends well beyond just getting along with a client, It\u2019s actually all-encompassing and is about being the connective tissue between your media publisher and the client\u2019s business.

John Dawson, Advertising Trainer from Seven West Media joins to unpack this one.

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Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore