Interrogating the Brief
Strategy Consultant / Trainer Julian Cole joins us once again to cover off this important topic.
\nIn Media Sales, particularly within the agency side of media sales, a brief represents the first critical stage in a potential revenue opportunity.
\nThe ability to review a brief thoughtfully, to understand, to extract key pieces of information and then translate that brief into your own media solution is a critical skillset. It takes time and practice to develop but pays massive dividends when done right.
\nFollow @byjuliancole on Instagram.
\nConnect with Jamie on LinkedIn
\n\nEdited, Hosted and Produced by Joanne Helder
\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore