Generating revenue in a weak economy
SPECIAL EPISODE: We\u2019re joined by Josh Busteed, Chief Commercial Officer of Arabian Radio Network (ARN).
\nBased in the United Arab Emirates, Josh leads a commercial sales organisation of 100 Media Professionals currently operating in the midst of COVID-19.
\nJosh shares his observations on the resulting impact of economic disruption on a media market, how his commercial strategy has had to quickly adapt to a marketplace which is changing daily; and ultimately how the foundational skills of solution selling are more relevant now than ever before.
\nA must listen for anyone operating in the Media Sales profession right now; Josh draws upon his extensive leadership experience to deliver key insights that will leave the audience with a sense of mental clarity, actionable tools and a renewed enthusiasm to overcome the headwinds of a weakened economy.
\nContact Josh on LinkedIn
\nContact Jamie on LinedIn
\nRecorded by Zuber Shaikh at ARN Studios, Media City, Dubai
\nEdited, Hosted and Produced by Joanne Helder.
\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore
\nVoiceovers by Stevie-Leigh Batiste at Sounds Like Butter
\nMore info at www.mediasalesmastery.com