Data Tells, Insight Sells
In this episode we speak with Janelle Shinners, Business Strategy Director at Ikon Communications. We unpack the vital role of audience insights within the media sales process; outline the difference between data, observations and true insight; and also discuss how a quality insight can assist a media salesperson to formulate and validate a solution. Finally, Janelle provides suggestions for instantly applicable techniques that can support the generation of better insights; even with scarce resources.
\nRecorded by Stevie-Leigh Batiste at SoundsLikeButter
\nEdited, Hosted and produced by Joanne Helder
\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore