Campaign failed, now what?
So you\u2019ve just sold a media campaign that has failed to meet the clients expectations. Why did this happen? What can you do to rescue it? How do you ensure this is avoided in the future? Episode guest is David Hefter of Hefter Consulting www.hefterconsulting.com.au who joins us fresh from a media consulting assignment in Ethiopia.
\nRecorded by Stevie-Leigh Batiste at SoundsLikeButter
\nEdited, Hosted and produced by Joanne Helder
\nMusic by Donyea Goodman at donyeamusic.biz/onlinestore