EP80 - Verizon Value CMO, VP Marketing - Cheryl Gresham
b'As a marketer, overseeing a national brand can be a demanding ask. But leading no fewer than six? That\\u2019s a separate challenge altogether.\\n\\nAnd that\\u2019s exactly what the day-to-day entails for today\\u2019s guest, Cheryl Gresham. \\n\\nCheryl is the Vice President Marketing, CMO for Verizon Value\\u2014a division of Verizon Communications serving value-conscious consumers looking for the flexibility of prepaid wireless service. \\n\\nBorn, raised, and educated in Seattle Washington, Cheryl packed her bags after graduation, heading south to start her marketing career in Los Angeles.\\n\\nAnd what a career it has been. Prior to Verizon Value, Cheryl held senior roles at companies that include Initiative, Coca-Cola, Taco Bell, Mattel, Google, and TikTok.\\n\\nCheryl Gresham stops by to chat about growing up in Seattle, her time in the agency world, working for some of the biggest global brands, and leading marketing for Verizon Value.\\n\\nwww.mediapeople.ca\\nhttps://www.youtube.com/@mediapeoplepodcast\\nwww.instagram.com/vicgenova/'