EP70 - Canadian Marketing Association VP of Member Experience - Lucy Collin
b'Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world.\\n\\nBorn & raised in Cartier, Ontario\\u2014a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College.\\n\\nAfter graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at the CBC. That was just the start of a sales career that went from local markets in Western Canada to leading sales for multiple Olympic Games and Hockey Night in Canada.\\n\\nLucy would continue to hold sales & marketing leadership positions at IMG, Marketing Magazine, and Bell Media, to name a few.\\n\\nLucy Collin, the Canadian Marketing Association\\u2019s VP of Member Experience, stops by to chat about growing up in Northern Ontario, the move to the big city, her storied media career, and moving into the not-for-profit sector.\\n\\nwww.mediapeople.ca\\nwww.instagram.com/vicgenova/'