BROADCASTS.com

b'If you look back at Krista Webster\\u2019s high school career, nobody would blame you for thinking she was headed straight for Broadway. The arts \\u2014especially music theatre, played a major role in her teenaged years.\\n\\nBut her professional career would bring about the opportunity to work with a relatively new type of performer\\u2014influencers.\\n\\nKrista is the President and CEO of Veritas Communications, Canada\\u2019s largest influencer marketing agency that walks the line between public relations and marketing.\\n\\nBut how did Krista go from performer to influencer agency CEO? You could argue that the clues are in her university career. \\n\\nKrista pivoted away from the performing arts, pursuing an undergraduate degree in English Literature & Women\\u2019s Studies. Not only did this help Krista hone her writing skills, but set her up for success when completing a Masters in Journalism.\\n\\nKrista Webster stops by to chat about growing up in suburban Toronto, how extra curriculars activities and teachers shaped her time in high school, taming the art of retail sales at her local Gap, and her accomplishments in the PR & marketing world.\\n\\nwww.mediapeople.ca\\nwww.instagram.com/vicgenova/'