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b'Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries\\u2014let alone clients, are truly alike. \\n\\nOpportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today\\u2019s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers.\\n\\nYou\\u2019d expect most kids to gravitate towards TV and video games, but a young Larry Medeiros found his passion in radio. And he pursued that passion\\u2014enrolling in the radio broadcasting program at Canadore College.\\n\\nAfter graduation, Larry worked both on-air and behind the scenes for small market radio stations in North Bay, Brockville, and Cornwall, Ontario. But the radio opportunities began to dry up, leaving Larry to ponder what was next for his career. A friend recommended an entry level role at a media agency, and the rest is history.\\n\\nLarry Medeiros stops by to talk about his early days in radio, a media buying & planning career rooted primarily in theatrical studio business, working directly for Warner Brothers, and the challenges of navigating movie business during the COVID-19 pandemic.\\n\\nwww.mediapeople.ca\\nwww.instagram.com/vicgenova/'