EP53 - Star Metroland Media Director of Digital Sales - Cheryl Luciani
b'Making the jump to digital advertising can be challenging, especially if you\\u2019re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today\\u2019s guest, Cheryl Luciani, did just that.\\n\\nCheryl\\u2019s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her start\\u2014planning and negotiating multimillion-dollar television campaigns for brands such as Johnson & Johnson and Coca-Cola. She pivoted not only into digital media, but also media sales when an opportunity to cross the aisle with Rogers Media presented itself.\\n\\nCheryl Luciani sits down to chat with us about growing up in small-town Ontario, her time in college studying desktop publishing & advertising, moving from media buying to media sales, and leading digital ad sales for one of Canada\\u2019s largest news media companies.\\n\\nwww.mediapeople.ca\\nwww.instagram.com/vicgenova/'