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b'Data, it\\u2019s what many people refer to as the \\u2018new oil\\u2019. It\\u2019s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that\\u2019s what today\\u2019s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies retain and acquire new customers. \\n\\nOriginally from Poland, Kris\\u2019 family immigrated to Canada and settled in Toronto when he was just 2 years old. He caught the video game bug early on when he received a Sega Genesis, and has been a lifelong gamer ever since. \\n\\nHe spent a year studying geography at Carleton University before pivoting to Advertising & Marketing at Sheridan College.\\n\\nHis first break in the media industry came at Mindshare, where was on the team handling Walmart\\u2019s media buying & planning. He moved deeper into the retail world, taking a data analyst role at EB Games. \\n\\nFrom there Kris made the jump to the Omincom Media Group, taking on a series of data science roles at PHD and Red Magnet. He\\u2019s making all that experience available through his own consultancy, datakris.'