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Suzi Watford is EVP Consumer, Dow Jones; and Chief Marketing & Membership Officer for The Wall Street Journal. In a career spanning two decades, she started out in her native UK overseeing sales at The Times and The Sunday Times, and in 2014 moved to New York to drive new revenue at Dow Jones - and has doubled their paying subscribers to over four million. In this in-depth interview, Suzi discusses their major new campaign \\u2018Trust Your Decisions\\u2019 which encourages people to take control of their lives post-pandemic; shares their efforts to appeal to a younger audience and \\u201cchange the face of business,\\u201d an ambitious challenge as she readily admits the Journal may be \\u201cassociated with their parents;\\u201d and explains how she steps up to the challenge of \\u201cprovoking and challenging all of us to think differently about our business and push beyond the current definition of what is possible.\\u201d